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Personal online reputation management

July 2nd, 2008 Jason

I had someone at work hit me up the other day for some personal advice. Thanks to some misadventures several years ago, when you Google her name there’s a couple very negative articles from a couple very high-profile sites sitting in prominent positions in the SERPs. Obviously, this is something she’d rather a prospective employer not see. So she asked what she could do.

Here’s my first email back to her.

‘Online reputation management’ is a big issue these days thanks to situations exactly like this. I thought I’d send over a few articles which talk about it.

http://searchenginewatch.com/showPage.html?page=3628265
This is a good, broad overview.

http://www.stuntdubl.com/2007/07/11/reputation-management/
This is very much centered on *personal * reputation rather than a brand.

http://www.webpronews.com/blogtalk/2007/03/27/online-reputation-management-basics
This is very brand-focused, but it still applies: Your name is your brand.

http://blog.venture-skills.co.uk/2006/11/09/top-5-ways-to-establish-an-internet-identity/
Even if you’re established already, there’s more places you can be, over which you’ll have more control down the road.

http://www.seroundtable.com/tag/reputation%20management Links to a bunch of other articles which may be of interest.

The theme you’ll probably see is that t here are no silver bullets, but there’s definitely things you can do. The fact that those articles/comments are now 2 years old will probably help - feed the search engines some new information that’s more up-to-date, and the older stuff should fall away. You won’t get rid of them entirely, but off the first page of results would be a great start.

Think of it as a bit of an advertising campaign for yourself; like any campaign, there’s some thought and planning that needs to go into it, but it can be done.

I’m intrigued by this as an exercise because of the challenges involved. If she doesn’t own (and use) her-name.com then is there value in starting it up now? Possibly, but that alone isn’t going to take down the very well established site which contains - admittedly - some very valid commentary. So, what to do?

Look for specific ideas from me later.

Posted in seo | No Comments »

International Search Summit, London, May 22

May 19th, 2008 Jason

I will be at the International Search Summit in London this Thursday, May 22. I’m quite looking forward to the networking, for one thing, but as my remit continues to expand from the UK on an almost-daily basis, I’m expecting it to be a load of good information as well. Maybe see you there.

Posted in conferences, seo | No Comments »

The great SEO race

May 7th, 2008 Jason

I’m working out a little internal competition for my team.

We’ve got a handful of small niche sites that recently went live. Each site is a thin vertical slice of information aggregated from several broader datasets, essentially mashed up with other new and relevant content. The plan is for us to each take charge of one site, and within the limits of our acceptable SEO practices, go head-to-head to build links, secure SERP placement, and generate traffic.

Each niche is roughly equivalent in terms of specificity and search volume, and the only budget is time - there are no paid campaigs, so it’s seems a pretty even playing field. I’m thinking that we benchmark on several factors:

• overall page impressions + percentage growth
• page impressions from organic search + percentage growth
• Google SERP position on a pre-defined set of 5 to 10 key terms
• inbound links as counted by Yahoo!
• downstream traffic to the parent sites (this is the conversion metric)

Benchmarks will be taken at 2 month intervals for 6 months, with a lunch on the line for the mutually agreed leader at each checkpoint.

Dev resource and access to certain tools (Hitwise) is limited, and that’s a detail we need to work out before this can start, but there will be some ability to make changes to the sites themselves and do competitive research.

It will be an interesting challenge, to say the least.

Posted in Ask, Google, MSN, Yahoo, seo | No Comments »

How to get the same page indexed twice

April 7th, 2008 Jason

OK, I can’t actually tell you how this has happened, I’ve just noticed that it has.

My wife does a London theatre blog. I was looking up her past performing search terms, and then looking around to see what the competition was.

Looking through the results for her current all-time top search term, I found a listing for an entry in another blog.

And then I found it again.

Same page. Same URL, same title/meta information, etc. etc. etc. The only difference I find is that the last-modified-since header is 2 seconds different between them. Now, I’ve seen Google index things really quickly, but that’s a little hard to swallow.

So. Why does Google list it twice, as if it is two unique pages? Inquiring minds want to know.

(It’s a great writeup of a great show, by the way.)

Posted in Google, theatre | No Comments »

Microsoft sets ultimatum for Yahoo! deal

April 5th, 2008 Jason

Microsoft exec Steve Ballmer has given Yahoo! 3 weeks to come to an agreement before they go ahead and initiate a hostile takeover.

Full text of Ballmer’s letter is reprinted in the Seattle Post-Intelligencer.

This quote really seems to sum up the Microsoft’s whole attitude:

This is despite the fact that our proposal is the only alternative put forward that offers your shareholders full and fair value for their shares

In my view this assumes that the other alternative - Yahoo! remaining an independent entity - doesn’t offer “full and fair value for their shares.” Hm.

The hostile takeover thing is really what we’ve come to expect from Microsoft, really, but I never imagined that we might see it on such a large scale. It’s not so much “shit or get off the pot,” it’s more like “shit or get flushed anyway.” My.

Posted in Microsoft, Yahoo | No Comments »

SES NY Day 4: Meet the crawlers

March 20th, 2008 Jason

Session brief:

Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.

Yahoo!, Google, and MSN all put themselves on the podium and each ran through an overview of their webmaster tools. Anyone who is already using these tools and/or keeping up on the industry blogs probably didn’t get much new out of it, though I did catch just a couple tidbits:

• Yahoo! will now accept the robots.txt sitemap.xml URL being on a different domain. I think this is pretty new, and useful for anyone who may have issues with getting things hosted on their corporate servers.
• The protocol for supplying a Google news feed is different than the standard sitemap.xml protocol. I hadn’t looked into this much in the past, so that’s probably not new, but it’s good information to have heard.

For once, the Q&A was the heart of the session, and after a bunch of standard “I have this very specific issue with my site” kind of questions, I couldn’t resist the opportunity to try raising a ruckus with a meaty one. I wanted to know how the engines were currently viewing the use of the rel=”nofollow” attribute on internal links to a website’s own pages. Though Matt Cutts has gone on record about it several times, I think there’s still confusion, so I asked. The responses:

• Sean Suchter of Yahoo! said they are not using a nofollowed link for calculating the “link quality distribution” score for a page. He did not specifically say, “don’t use it on internal pages,” but he did specifically say, “I would be wary of using it for sculpting pagerank.”
• Evan Roseman of Google did a marvelous bit of dancing and basically said “go find Matt’s post,” but also said that there were some situations where an internal nofollow might be appropriate. He did not comment on the use of it as a sulpting/siloing device. (The post in question is, I believe, on Matt Cutt’s blog here, but there are other more recent - and not always clearly consistent - quotes on SEOMoz, SEORoundtable, and Dave Naylor’s blog as well. In fact, there’s a lot of opinion out there, if you do as Evan suggested and Google: Matt Cutts nofollow )
• Nathan Buggia from MSN dodged entirely and simply said he thought there were better uses of your time and money than worrying about it. Which, interestingly, is pretty much what Matt said in Dave Naylor’s post, and with which, honestly, I have to completely agree…though he didn’t, technically, answer my question.

I was a bit amused that Evan referred to the question several times as a “pretty advanced topic.” Sorry, man, the SEO 101 session was three days ago, and I didn’t cross the ocean to go to it.

Posted in Google, MSN, SES, Yahoo, conferences, seo | No Comments »

Swag review: the pens of SES NY

March 18th, 2008 Jason

I’ll admit it right up front: I’m a swag ho at an expo, and I am particularly bad about the pens.

When I was in art school way back when, I developed a few pronounced preferences in the pens that I use. It needs to feel right, it needs to write right, and I need to be able to flip spin it around my thumb when I’m bored or in a meeting. Couple this with the fact that I can also be stubbornly cheap, and hate actually buying pens, you can see where going to an expo - where branded pens are the swag of choice - would be like trick-or-treating for me.

Respect where it is due, I will at least make eye contact and thank the folks at the booth, and when I can I’ll have some basic conversation with them, regardless of how relevant their service or software is to me. Now and then I will admit that I just want the pen, but I don’t think they really mind, and seriously, when I find one I like I tend to keep it in my pocket and use it until I lose it or it dies. The Yahoo! pen I got at ad:tech London last year was outstanding, and I was very sad the day I literally ran it out of ink.

Today I made the rounds of the expo (three floors!) at SES NY, although I did not get another Yahoo! pen as they have changed the design and I already have one from PubCon. I’m sure I missed a few, but as a bit of a ‘thank you’ to the vendors for the ones I did get, I give you my reviews:

ABC Search
ABCSearch is the world’s largest privately held meta search engine, conducting over 100 million daily searches through our network of specialized engines and metacrawlers.

Body: oversized white with orange detail
Ink color: Black
Click or Cap: Click
Grippy: textured orange plastic
Branding/Logo: large blue logo and tagline

Rated on:
Aesthetics: eye catching - 3/5
Mechanics: design is biased to hold one particular way - 2/5
Ink quality: nothing special - 2/5
Spinnability: too light - 2/5

Overall: 2.25

Acronym media
Acronym Media, an independent, global Search Marketing and Keyword-Driven Marketing ™ agency, is headquartered in New York’s landmark Empire State Building. Consistently rated as a top 10 search engine agency by Advertising Age, the firm offers its clients 13 years of search marketing experience and top-notch SEM consulting services from multiple locations around the globe.

Body: orange plastic with whizzy integrated spring design
Ink color: Black
Click or Cap: click
Grippy: no
Branding/Logo: black lettering with tagline and URL

Rated on:
Aesthetics: very space-age - 4/5
Mechanics: so-so - 3/5
Ink quality: boring - 3/5
Spinnability: very good - 5/5

Overall: 3.75

Adgooroo
Monitor competitors, expand keywords, and protect trademarks with AdGooroo. AdGooroo is the leading provider of search engine intelligence. Its proprietary technology tracks search activity across any industry vertical, empowering sophisticated agencies and advertisers with actionable data related to competitors’ keywords, ad copy, natural and paid search via online reports and daily e-mail alerts.

Body: Shiny blue plastic with chrome clip and tip
Ink color: black
Click or Cap: click
Grippy: textured blue rubber
Branding/Logo: white URL which is also their logo

Rated on:
Aesthetics: contoured design is cool 4/5
Mechanics: nice - 4/5
Ink quality: standard ballpoint - 3/5
Spinnability: great - 5/5

Overall: 4

adMarketplace
The adMarketplace Exchange has delivered performance and volume for over 100,000 Pay Per Click advertisers since 2003. adMarketplace is the leading one-stop shop for online marketers to drive performance-optimized PPC traffic from approximately 250 million searches every day.

Body: slim, clear plastic with green plastic clip
Ink color: black
Click or Cap: click
Grippy: no
Branding/Logo: green printed logo

Rated on:
Aesthetics: logo is difficult to read - 1/5
Mechanics: it’s really just a Bic - 2/5
Ink quality: feels kind of scratchy - 2/5
Spinnability: possible but not fun - 2/5

Overall: 1.75

Didit
With award-winning expertise in auctioned media management and targeted online advertising, Didit has been leading the evolution of online marketing with its blend of technology, intelligence, and passion since 1996. Through its multi-disciplinary methodology, Didit combines top-tier SEM strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for clients across all major verticals.

Body: Shiny, dark green with gold details and wiry clip
Ink color: Black
Click or Cap: Twist
Grippy: contoured, smooth green rubber
Branding/Logo: small gold logo

Rated on:
Aesthetics: very classy - 4/5
Mechanics: twist is awkward in practice - 3/5
Ink quality: dry at first, otherwise un - 3/5
Spinnability: uniquely impossible - 0/5

Overall: 2.5

Interwoven
Interwoven is a global leader in content management solutions. Interwoven’s software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes.

Body: amazing rocket shape with blue liquid body and glowing red light
Ink color: black - very small well, won’t last long
Click or Cap: small rubbery cap, will get lost easily
Grippy: no
Branding/Logo: white printed logo, no URL

Rated on:
Aesthetics: skews the standard - 5/5
Mechanics: cap will get lost, but light is coool - 4/5
Ink quality: nothing spiffy - 2/5
Spinnability: not a chance - 0/5

Overall: 3.75

Marchex
Marchex is a local online advertising company and leading publisher of local content. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local content network, one of the largest online, helps consumers make better, more informed local decisions through its network of content-rich websites that reach tens of millions of unique visitors each month.

Body: Flat black plastic rollerball with metal clip.
Ink: Water-soluble cool Black
Click or Cap: Cap
Grippy: No
Branding/Logo: White text, no URL

Rated on:
Aesthetics: stylish and simple - 4/5
Mechanics: no moving parts - 4/5
Ink quality: Rollerball flows smoothly, I like it - 5/5
Spinnability: kind of light - 3/5

Overall: 4

Marin Software
Founded in April 2006 by experienced search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance.

Body: gloss black plastic with plastic clip
Ink: Water-soluble neutral Black
Click or Cap: Click
Grippy: Yes, textured black
Branding/Logo: Silver logo with call to action and URL

Rated on:
Aesthetics: shiny, modern - 4/5
Mechanics: basic click - 3/5
Ink quality: very nice, smooth flow, neutral color - 5/5
Spinnability: very good 5/5

Overall: 4.25

Microsoft adCenter
Microsoft adCenter, part of Microsoft Digital Advertising Solutions, powers the paid search advertising service. Microsoft adCenter improves advertising performance and return on investment by providing a high quality audience and advanced targeting tools, and gives advertisers the right tools to manage and control their campaigns for top performance.

Body: Pearl white metal with black grip and chrome details
Ink: Black
Click or Cap: Twist
Grippy: smooth black
Branding/Logo: simple black text with URL on opposite side

Rated on:
Aesthetics: styley - 5/5
Mechanics: twist is awkward - 3/5
Ink quality: unexciting - 2/5
Spinnability: too much weight at the back - 2/5

Overall: 3

MobileStorm
mobileStorm powers your business with digital marketing solutions that reach people how they want to be reached — and makes you more money. Our customers love the Stun platform — advanced marketing technologies and many ways to reach their prospects with SMS, e-mail, fax, voice, RSS — even video messaging.

Body: Purple plastic with metal clip, chrome detal and black grip
Ink: Black
Click or Cap: Click
Grippy: smooth rubber with chrome banding
Branding/Logo: small white logo

Rated on:
Aesthetics: busy - 2/5
Mechanics: nice springy click - 4/5
Ink quality: pretty standard ballpoint - 3/5
Spinnability: a little off balance - 3/5

Overall: 3

Offshoring.com
Offshoring is the practice of relocating business processes to another country as a means to decrease staff costs while increasing productivity. At Offshoring.com, we specialize in providing companies with dedicated personnel in a wide area of fields, including IT services, contact centers, and backend business processing.

Body: Forest green plastic with chrome and black detail
Ink color: Black
Click or Cap: Click
Grippy: Textured rubber
Branding/Logo: white logo and tagline

Rated on:
Aesthetics: nice color, clearly swag - 3/5
Mechanics: click button is almost pointy - 2/5
Ink quality: standard - 3/5
Spinnability: way too lightweight - 2/5

Overall: 2.5

Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline, and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store, and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.

Body: contoured silver with black grip and metal wire clip
Ink color: black
Click or Cap: twist
Grippy: contoured black rubber
Branding/Logo: logo

Rated on:
Aesthetics: very space age - 4/5
Mechanics: twist is odd, nib is wobbly - 2/5
Ink quality: nothing to write home about - 3/5
Spinnability: possible but not easy - 2/5

Overall: 2.75

Sedo
Sedo is the global marketplace for buying and selling domain names and websites with offices in the US, Germany and London. Sedo offers our users all the tools needed to buy and sell domains among a community of users stretching around the world, including domain appraisals, brokerage services, promotion and last, but not least, Sedo’s popular domain parking program.

Body: purple with white grip and silver
Ink color: black
Click or Cap: click
Grippy: white textured rubber
Branding/Logo: silver logo

Rated on:
Aesthetics: contoured design is clearly from the same supplier as the adgooroo pen, but still cool - 4/5
Mechanics: looser than the adgooroo one - 3/5
Ink quality: took some real effort to get working - 1/5
Spinnability: great - 5/5

Overall: 3.25

SendTec
SendTec is the premier customer acquisition ad agency with expertise in multi-channel integrated direct marketing, both online and offline.

Body: white metal with black grip and chrome clip and details
Ink color: black
Click or Cap: click
Grippy: smooth black rubber
Branding/Logo: logo and tagline, heavily printed so you can feel it

Rated on:
Aesthetics: pretty classy for swag - 4/5
Mechanics: nice click and feel - 4/5
Ink quality: standard - 3/5
Spinnability: good - 4/5

Overall: 3.75

The Search Agency
The Search Agency helps businesses develop effective online marketing strategies and improve their Search Engine Marketing and Search Engine Optimization results.

Body: clear orange plastic with white grip and chromed plastic clip
Ink color: black
Click or Cap: click
Grippy: white textured rubber
Branding/Logo: white printed logo

Rated on:
Aesthetics: orange is an acquired taste - 3/5
Mechanics: nice click - 4/5
Ink quality: very dry - 2/5
Spinnability: so-so - 2/5

Overall: 2.75

Yellowpages.com
“Need something?” For more than 125 years, consumers have trusted the Yellow Pages to deliver comprehensive information on local businesses. And today, wherever, however, and whenever they “need something” local, they use YellowPages.com.

Body: bright yellow shiny plastic with black details
Ink color: black
Click or Cap: click
Grippy: flashy black rubber racing stripes
Branding/Logo: black printed URL/logo

Rated on:
Aesthetics: distinctive - 4/5
Mechanics: strong spring, very solid - 4/5
Ink quality: sadly standard - 3/5
Spinnability: actually very good - 4/5

Overall: 3.75
On averages alone, the Marin Software pen wins, and that or the Marchex are likely to be in my pocket for a long time…though the Interwoven Rocket is easily one of the ‘must haves’ from this show. I am surprised to note that there is not a single blue ink pen in the bunch.

What does it all mean? Nothing, I’m sure, this was a lark that gave me an excuse to go check out the vendors. But if I’ve helped just one person have a better writing experience this week, then my work here is done. For now.

All company descriptions lifted from the exhibitor listings at the SES NY website; all other opinions are my own and should in no way be taken as reflective of the quality of the services or software provided by the merchants or of their respective marketing departments.

Posted in SES, conferences, geek, links, swag | No Comments »

SES NY Day 2: Orion panel on Universal Search

March 18th, 2008 Jason

Official pitch:

Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week’s optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search. Our ongoing series on universal search will include research data available only at SES.

I almost didn’t go to this, and in fact showed up a bit late, but in the middle of a day of sort of uninspiring sessions, this genuine conversation in panel format ended up making me glad I went.

As I walked in, comScore’s James Lamberti was discussing a very interesting graph they’d built. Their research into universal search results showed a direct correlation between type of search result and clickthrough rate. In their model, if “no universal results” provided a 100% clickthrough rate, including video results showed a slight decrease to (I think) 98%. As more types of results came into play (images, maps, and so on), the clickthrough rate continued dropping, and result sets including “news” or “stock quotes” were showing less than 50% clickthrough.

Predictably, the Google rep-du-jour (Jack Menzel) then got raked over the coals for the rest of the session and spent a lot of time denying that they’d changed their business model. If they were intentionally providing information which did not lead people to click off the page, aren’t they then becoming a portal site? How are they going to monetize this, and how will that affect the downstream sites ability to monetize themselves?

Lamberti commented that the future value in search results will be not in the click, but in what is being displayed in the results. If people are clicking less, then it’s all the more important to be showing them something of value in the window of opportunity you have. The follow on question I have is a practical one: how do you measure this? Right now, universal results are showing for a small percentage of search traffic, but I have no idea if my sites are showing as part of an integrated SERP or not. I can’t get impression data for organic results, now, can I? No, I cannot.

The other Big Issue that put Jack on the hotseat was the fact that Google owns space in many of the channels now listing in the universal search results, and it’s hard to believe that there is no bias. YouTube has the most traffic and the most videos, but does that mean they have the best video for a particular result set? No. But the perception is that YouTube gets preference because Google owns it. Is it true? Jack insisted not.

Of course, with a G-man on the stage, the conversation was bound to focus there, but clearly Yahoo! and Ask and everyone else are taking their result sets in this direction as well, and in the theoretical or “big picture” view, the questions directed at Jack are going to be relevant to all. The final takeaway comments from the panelists were worth summing up, as they really seemed to encapsulate some very key bits of the future of search:

• Lyndsay Menzies, Managing Director of Big Mouth Media thinks it is important to understand how the searchers of today are different people. There is a whole generation growing up with YouTube and Flickr and social networks and they are interacting with the web in new ways, and their expectations are different than Google’s original “ten blue links.”
• Lamberti agreed, opining that this is the way search has to go, because it’s what the consumer wants.
• Jack Menzel simply said Google were not changing their business model at all: they are continuing to try presenting the best, relevant content on the web.Universal search is just reflecting the fact that there are more images, there is more video and images and maps and etc. available.
• Finally, John Battelle of Federated Media commented that we’re at a unique turning point, paralleling it to the shift from DOS to Windows. The difference being, instead of 200 developers in Redmond creating something in a vacuum, Google is engaging their users and advertisers in a conversation, and this is just one step along a continuum of changes leading to an interface and experience we don’t yet know.

All in all, quite a provoking conversation, one which offered no solutions or tips and tricks, but addressed some hard questions and I think left everyone in the room with a lot to consider.

Posted in Ask, Google, SES, Yahoo, conferences, seo | No Comments »

SES NY Day 1: Analytics into Action

March 18th, 2008 Jason

Official pitch:

How can you translate analytics data into meaningful, actionable, recommendations for improvement of an SEO strategy? The focus is on ACTION.

Matt Bailey opened with an excellent presentation arguing that the traffic stats by which we live and die are nothing if we’re not actually doing the analysis to put them in context. If, as he says, we simply report the numbers, we then spend the rest of the month justifying them; analysis provides the ability to identify actionable changes, backed by the data, and drive progress.

Using his brilliant example of the Red Shirt Phenomenon in Star Trek (also summed up on the aimClear blog), the backbone of the presentation emphasized the importance of segmenting your data to get a clear view of what the numbers really mean.  Since he’s got the whole thing out there on the blog I’ll not go into all the details, but here’s his summary:

Of the elements that helped to provide this analysis, segmentation was key. Segmentation of groups allows for comparisons. Comparisons allow you to spot trends that by be different from the rest. Asking questions of the data allows you to dig into specific trends and spot additional factors that have affects the original analysis. Unless we dug into Kirk’s personal life, we may never have spotted the contrast of Kirk’s attraction to alien females as it related to saving red-shirt crewmen’s lives.

This definitely had me thinking about how we’re currently slicing and dicing in WebTrends. We’re generally measuring visits to conversions, and are of course segmenting by search term and referrer, but I think there’s far more we can be doing. Matt drove home the idea that as well as benchmarking vs. our competitor traffic information, if we aren’t fully looking at how our users are using our own site, we’re missing opportunities. This will be prompting some further research when I’m back in the office.

Steve Keller followed up with his look at how he shifted his PPC campaigns from a CPC model to what he called ROAS - Return on Ad Spend. By adjusting both their method of estimating customer value and how their bid management partner used analytics data they provided, they were able to deliver much better traffic, focused to the right version of their product, and improved their returns significantly. Admittedly, since I’m not doing paid search at all, this left me a little dry, but it did make me want to refresh on just how we’re defining ROI on our organic traffic.

Posted in SES, conferences | No Comments »

Countdown to SES New York

March 12th, 2008 Jason

I’ll be on the ground in NYC in 4 very short days for SES. Looking forward to it, to be sure, but not feeling remotely caught up enough at work to be away for the week. So it goes.

I have spent just a little bit of time looking through the actual session schedule, but I’m not likely to be really putting brainpower towards that until I’m there, awake and bored at oh-god-o-clock because of the jetlag.

I’ve certainly been giving some thought to Todd (Stuntdubl)’s SEO conference tips again, as well as his more recent tips on how to be a conference douchbag. I don’t think I fared too badly at PubCon, so should be safe again. Though this time, I’m glad to say, I’ll have business cards.

Packing? Hah. I have been doing the proper planning this evening, looking up the latest recommendations on the best pizza in New York, scoping out Broadway shows and perusing the official SES NY party and events schedule. St. Patrick’s Day pub crawl? Hell yeah. See you there.

Posted in SES, conferences | No Comments »