Vegas!

November 30th, 2007 Jason

Arrived. Not as tired as I will be, I’m sure. Traveling east-to-west always seems easier. PubCon doesn’t actually start until Tuesday, so I have a weekend to kill in Las Vegas. W00t. My mom arrives from California later tonight; she’s here until Sunday AM. My dad arrives from Phoenix tomorrow, and is here ’til Monday midday. I’m heading off the strip and out into the desert hills with both of them, which I’m sure is the only thing that will keep me from being me completely sick of Vegas before the work bit even starts.

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November wrapup

November 27th, 2007 Jason

Here’s hoping that everyone in the US had a fine, safe, and happy Thanksgiving holiday.

November has gone in a flash. Thanksgiving found us with 10 people around a not-quite-big-enough table, most of whom had absolutely zero sense of tradition surrounding the meal because they’re Brits. But it was tasty.

The UncleFromGermany is visiting, and it has been a crazy week of living London-style: six shows in 7 nights, taking Saturday off only for the making of the large meal. In order: The Country Wife at the Haymarket (totally fun), Billy Elliot (uncle’s choice), Parade at the Donmar (fantastic), a sneak preview of Kenneth Branagh’s film version of The Magic Flute (could have been so much better, could have been so much worse), the RSC’s King Lear (with Sir Ian McKellan, outstanding), and another version of The Magic Flute as done by a South African company tonight. Some would say this is why we moved here.

In more geeky news, I’ve spent some time this month trying to do a facebook app as a work-related experiment, with little success thus far. As in, I can’t get their basic ‘Hello world’ to work. I’m sure I’m doing something dumb. I hope to be making more progress on that as the week goes on.

I’ll be in Las Vegas next week for PubCon. For those of you who know me through other channels, this is a big search engine marketing thing. Assuming I can get out of bed in the morning, which assumes I’ll be getting to bed at all, there are definitely a number of good-looking sessions. I haven’t been to a conference like this in quite a while, and certainly not in this field, so it will be quite an experience, I’m sure. Not to mention…Vegas, baby!

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Experimenting with H1 headers

October 10th, 2007 Jason

I’m driving a little experiment on one of our sites, based on something I noticed on the W3C home page.

With images on, the page looks like this:

W3c home page

With images off, you get this:

W3C home page - images off

“Basic image-replacement CSS,” you may think, but it’s not even that involved. The text is, indeed, just the alt text for the image.

<h1 id="logo"><img alt="The World Wide Web Consortium (W3C)" height="48" width="315" src="/Icons/w3c_main" /></h1>

OK, big deal, right?

Well, what caught my eye was the <h1> wrapping around the logo image. With images off, the alt text renders as an <h1>-level heading. In this case, it’s completely proper for the site, since it is at the very top of the page. But in my understanding, this is also what a searc h spider would see when crawling the page.

I did loads of digging around to see if anyone was talking about the potential to exploit this. Surely, if the header logo of your site could be replaced by a big fat relevant <h1> keyword or two at the top of every page, this would be something everybody knew about, right?

Apparently not.

So, we’re trying it out. One of our sites uses an image for the header tagline, and the alt text needed attention anyway. We’ve now wrapped the logo and tagline images in an <h1> tag, so with images off we have a keyword-rich, branded header appearing sitewide. I’m not convinced that this will be any kind of SEO silver bullet, but it will be interesting to see what - if anything - happens with traffic for the keyword. I don’t think it will hurt, although there is some question whether the header logo link will come off as any more spammy than normal. If nothing else, though, it’s a big step for usability.

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Social networking and keeping it all straight

October 10th, 2007 Jason

Like almost everyone I know, I have accounts all over the internet at various ’social networking’ sites: Livejournal, Facebook, LinkedIn, MySpace, Twitter, and so on, some of which I use more than others.

I’ve also got the standard assortment of email accounts at Yahoo!, Gmail, and MSN, which also get used as logins for various other places like Google Reader, Wikipedia, del.icio.us, Digg, StumbleUpon, and on top of that, as I’m doing research for things at work I’ll end up with more logins for more sites, and a lengthy list of sites to try and keep up with.

How the heck do I keep all this stuff straight?

It’s mighty helpful that browsers will remember passwords, I’ll say that. And I have a small stock of regular usernames and passwords I use, so if I haven’t saved the login for a particular site, there’s decent odds I can come up with it from memory.

I also have a private wiki set up for tracking my daily tasks and some other information, so I’ve got a page there with a table of account info.

But keeping up with all the various sites on a day-to-day basis, particularly the networking sites, is a little more tricky.

Google Reader gets a lot of use for keeping up on a load of invdividual blogs all at once. Livejournal has customizable reading groups, so I can hit one page and see the latest posts from a filtered list of my entire network. Most of the sites have some little alertbox or email functionality. But I’ve realized that what I really want is a way to hit a variety of my sites from the same place in a single go, with a minimum of effort. I want a social network aggregator.

Conceptually, the new personalized portal sites like iGoogle and My Yahoo! could do this via gadgets or whatever, but what I’ve seen thus far is at best clunky and at worst would involve building my own custom widgets. Too much work!

Last week I came upon 8hands, which apparently accesses a variety of different social networks all at once. I thought, “Hey! Perfect!” But then I realized it is an installed application and not a web-based service. I can’t for the life of me understand the benefit of this. Not Perfect!

So I started digging around, and came across a really useful article on mashable about social media aggregators. Seems like I am not alone in realizing this would be handy, and it appears to be quite the developing wave in this whole Web 2.0 thing.

So far I have checked out several of the options, and haven’t found a clear winner yet.

Spokeo has a great interface and is pretty easy to use, but I don’t like how it doesn’t allow you to actually interact with the different sites. It is essentially a feed reader of my contact’s activity. Close, but no cigar.

MyLifeBrand seems promising, but if I’m required to acknowledge reading and understanding the TOS, I’m waiting until it’s not a blank page.

Most of the list appear to be more about controlling profiles and assembling links to the various other sites, and most seem to suffer from a lack of interactivity with the source sites. Not so useful, really.

The most promising of the bunch seems to be the as-yet-unrealized SocialStream project, which appears to consolidate all of your online networks into and lets you to post, read, respond, and connect with new people, all in a single online interface.

I am waiting.

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Further thoughts on WordPress, and blogging

September 18th, 2007 Jason

One of these days I’ll settle back into some sort of “theme” for why I’ve even kept up this aspect of the site. As I’m not doing a bunch of theater myself at the moment, it would make sense to at least be writing up the shows I’m seeing on a regular basis…there are rather a lot of them.

But, of course what has prompted the switch to WordPress and the idea of doing a regular blog again at all is all the search engine research and work I’m doing online these days, so it would make sense to yammer on about that now and then as well.

My next bit of wordpress fun - and work research - may be to write my own plugin. One of the online properties at work is now running their own blog, also on wordpress. They are also taking a n RSS feed of info from their ‘parent’ site, thereby promoting one through the other. Works great. Except that we’ve done a lot of work to give the search engines a clear path into SEO-friendly pages, and the RSS feeds are not actually delivering the right URLs…so they’re pimping out the wrong pages. And it will probably be easier for me to whip out a bit of code that will do a custom rewrite of the RSS output on the wordpress side than it will be to get the parent site to change the outbound RSS feed.

Maybe.

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Claiming Technorati

September 18th, 2007 Jason

And just so I have an excuse to not delete this post later, I’ll just link over to my Technorati Profile while I’m at it.

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On setting up a new WordPress blog

September 4th, 2007 Jason

I was impressed that wordpress pretty much installed in two steps. Template management has been a piece of cake (browse, download, activate), as has installing plugins.

Because sometimes it’s interesting to know, I’ve got the following plugins installed:

All-In-One-SEO pack
Because I’m working in SEO right now, I’m paying attention to this kind of stuff, and it’s best to have it set up properly right off the bat. One thing I never bothered to resolve on the old blog setup was setting individual page titles for each post. Wouldn’t have been that hard to do, though the way I’d set up the original Dreamweaver template system did throw in some challenges. But I’m moved away from that template now, and this plugin will help keep this part straight.

Did You Pass Math?
A comment-spam protection plugin. A simple math question must be answered before a comment can be posted, which should prevent spambots from commenting. Of course, you need to register to comment anyway, so I’m guessing I’m safe.

NoFollow Case-by-Case
More SEO stuff. The default on wordpress is to render all links in comments with the “nofollow” attribute; this deactivates that default and gives that control to me.

Then I’m doing other customizations on my own.

I wanted to keep the basic look and functionality of my home page, presenting just the latest post in a separate box. The best way I could come up with in two minutes of thinking about it was to display from the wordpress RSS feed. Piece of cake. The snippet takes the RSS feed from the wordpress blog, and processes it using the MagpieRSS library, which I’ve used before but was pointed to again by this post. Magpie parses the RSS into a standard PHP array. so it can be manipulated and styled in whatever way you like. To avoid exactly duplicating the content, I’m trimming the posts using some basic substring manipulation I found in the PHP documentation. (It’s possible that the RSS is supposed to do this trimming, but I’m not sure that it does, so I figured I’d just have some fun with it anyway.)

What remains to do is actually muck about with the template and styling of the wordpress sections of the site now, so I can make it better match the existing areas that I don’t want to throw away. This isn’t likely to be a public post until after that’s a little more settled, so by the time you read this it’ll probably all be fixed, and for all I know the subject of another post.

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Not a new beginning, really

September 3rd, 2007 Jason

So. Step One in redoing the website involves…

Shifting away from the old, hacked-together blog script and moving onto something that is more robust, flexible, and (conceptually) supported.

Woo. WordPress. I’m all kinds of fancy now.

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