Real time results, another nail in the PageRank coffin, brain-breaking network theory, and more from the world of search
October 31st, 2009 Jason Posted in Week in Search, links | No Comments »
Week ending October 30, 2009
Real-time search hit the big time this week, as both Microsoft/Bing and Google announced major deals with Facebook and Twitter to incorporate public timeline posts into their search results.
- Up Close With Bing’s Twitter Search Engine
Bing announced massive deals with Twitter and Facebook this week, which may quite literally change the face of search. - Google Social Search Is Coming & More On Google-Twitter
Google follows hot on the heels of Bing’s announcement, meaning both of the major players are now looking very seriously at delivering real time results. - Official Google Blog: RT @google: Tweets and updates and search, oh my!
The official announcement from Google.
And then there was all the other fun stuff to fill your Friday afternoon.
Content and marketing…
- The New Era of Inbound Marketing
The effectiveness of brand advertising, direct mail, trade show marketing and cold calling sales have all diminished rapidly in favor of a new set of channels we all use to buy – nearly all of which center around the web. - Writing TO Your Customers—Not AT Them
“Copy that focuses strictly on your company and practically or completely ignores your prospects doesn’t work nearly as well as copy that speaks to your target customers in their language and about the benefits they will receive.” - Five Killer Press Release tips for Small Businesses
So we’re not a small business, oh well. What this article does is really highlight ways to think about the function of a press release in brand-related activity. It’s not just about announcing a new feature; it’s about attaching your brand to something people find interesting enough to pass along.
More technical stuff…
- How Google Uses the Toolbar Data
This very question came up in the roundtable today, and hey, lookiethat – one of the things they track is page load time. My, my, my. - Brands vs Query Refinement: Is Google Using The Second Search?
An interesting theory on what Google’s big “brand” update (aka “Vince”) earlier this year is really doing, sparked by a comment from Google itself. - Google Removes PageRank Data From Webmaster Tools
This makes a big statement about how little value that little green bar really has. - An update on Rich Snippets
Rich Snippets make it possible to show structured data from your pages on Google’s search results. Some tools and information about microformats (RDFa) and related things we’re hoping to be looking into more in 2010.
Looking at the big picture…
- Defining Search Engine Optimization
Defining search engine optimization is often focused on the *mechanics* of search – crawling, indexing, ranking. This argues a broader, commercially focused definition, which is very much in line with where TJG wants us to be. - Search Engine Optimization: The Truth About SEO
As long as things can be searched, they can be optimized for better performance in search. - Whiteboard Friday – Future-Proofing Your SEO [video
SEO is an ongoing process, but a lot of the fundamentals have stayed the same for years. Strategically, where should we focus to make sure we can keep up in the years to come? A look at three core areas: Technical, Content, and Marketing. Something for everyone!
Looking at the *really* big picture…
- Is Justin Timberlake a Product of Cumulative Advantage?
In short: People like what other people like. - Filthy Linking Rich
Long, but fascinating exploration of network theory – and ‘the rich get richer effect’ – as it applies to internet popularity.
And finally…
The picture says it all.
Enjoy!
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